Mormons advertise in ... The Onion?

The Church of Jesus Christ of Latter-Day Saints (the Mormons) ran an ad in satirical news website The Onion. This ad is legit, but out of place, given Mormons are frequently criticized for not being "real" Christians.

MormonsTheOnion.png

It could be Mormons are marketing to demi-"ironic" hipsters (waving my hand at the screen) to lure them in. Like the paired Mormon missionairies patrolling outside shows of "The Book of Mormon" musical.